Create and Deliver a Killer Product Demo by Oscar Santolalla

Author:Oscar Santolalla
Language: eng
Format: epub
ISBN: 9781484239544
Publisher: Apress

Let’s take a look at how the pros have used WOW moments to impress both customers and the media. Table 5-1 shows the five steps for the WOW moment in the “Tesla Model X” demo1 by Elon Musk in September 2015.Table 5-1WOW Moment in Tesla Model X Product Demo

Five Steps

1. Describe your audience

Tech-savvy, luxury, green-minded

2. List the key capabilities of your product

• Suspension better than Tesla S

• Falcon wing doors

• Huge touchscreen cockpit

• Very silent compared to combustion engine vehicles

• Autopilot

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